Channels are where the action is at. However, it's important to remember they are just that - and they change. Circa 1998, perhaps when many of you were 10, The Globe.com, GeoCities and Tripod were all the rage. They faded from our horizon over time. The same thing will happen to many of today's hot sites. In fact, I advise marketers not to invest too much time in creating "a Facebook strategy" as much as they don't have "an NBC strategy" or "a New York Times strategy." Instead, I encourage them to people watch, learn and then plan based on their audience and the big picture.
The Next Big Thing: Why Web 2.0 Isn't Enough - Tech Consumer
So the latest 'big thing' has been the socializing of the Internet. We now find sites like Digg, reddit, Del.icio.us, etc. that help us wade through all the rough to find the diamond. The buzz word surrounding all of this has been 'Web 2.0'. This socializing has gone a long way to making sense of it all, but is there more? What is the next big thing? Realtors have been giving us the answer for years, although they didn't know it. The next big thing is. . . 'location, location, location'.
Learning from Dave Winer - Joel on Softweare
I don't know how many times I've read a brilliant article someone wrote on a blog. By the end of the article, I'm excited, I'm impressed, it was a great article. And then you get the dribble of morbid, meaningless, thoughtless comments. If other people disagree, they're welcome to do so... on their own blogs, where they have to take ownership of their words.
Steve Jobs' Greatest Presentation - Business Week
After watching and analyzing Job's presentation, I thought about five ways to distill Jobs' speaking techniques to help anyone craft and deliver a persuasive pitch.
Ants, terrorism, and the awesome power of memes - TED Talks
Starting with the deceptively simple story of an ant, Dan Dennett unleashes a dazzling sequence of ideas, making a powerful case for the existence of "memes" -- a term coined by Richard Dawkins for mental concepts that are literally alive and capable of spreading from brain to brain.
Great stuff. I especially enjoyed the column on Steve Jobs' presentation skills. I just finished Made to Stick which similarly emphasized the importance of communications as a leader skill. Thanks.
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