Every few years the theme of “ADDIE must die” pops up on the radar. This would be a good thing except there are always two major flaws in the argument:
- Instructional Designers are misinformed about what ADDIE is — they refuse to believe that the development of a model such as ADDIE is also iterative in nature — their arguments are always about the first iteration of ADDIE. It almost seems as if they want to stick with the practice of waterfall methods.
- They offer no suitable replacement.
To combat the first flaw I have written several posts on ADDIE. I recently combined these posts into an ADDIE timeline with a discussion on the timeline.
I don't have an answer for the second flaw, although I did write a series of articles on Agile Learning Design that can be used to extend ADDIE.
Which brings me to the purpose of this post — I recently listened to an outstanding podcast, Got X Problems? by Frog Design in which they discuss innovation and why are so few organizations are seeing results. In this episode they discuss solving wicked or complex problems from 21st century challenges that defy conventional planning. What struck me about their method is that it almost perfectly aligns with ADDIE, except that you have to approach it from a slightly different mind-set. In the podcast they use a four-step process:
- Immersion — soaking yourself in the problem to harvest customer insights
- Convergence — bringing together all things such as physical, technology, software, and services into a logical design
- Divergence — exploring new advantages
- Adaptation — stay nimble in a fast-moving environment by going in new directions when facing roadblocks — based on learnings
These four mind-sets would map with ADDIE as:
If you need a different mind-set when facing difficult challenges then I encourage you to listen to the podcast. The RSS feed is http://feeds.frogdesign.com/frog-design-blog/design-mind-on-air. The episode is Got X Problems, dated March 15, 2010. The podcast is about 15 minutes long.