Social Media, Adobe Captivate, Instructional Design, OmniOutliner, & Brain Processing

Mom-and-Pop Operators Turn to Social Media - New York Times

For Mr. Kimball, who conceded that he "hadn't really understood the purpose of Twitter," the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.

Social Network Marketing: What Works? - Harvard Business School

Low-status members (48 percent of the users in our sample), who are not well connected to others, are generally unaffected by the purchases of other members. Middle-status members (40 percent of the users) are moderately connected and show a strong and positive effect due to friends' purchases. In other words, this group shows strong "keeping up with the Joneses" behavior. Members of the high-status group (12 percent of the users) are well connected and are very active on the site. However, these users show a negative effect due to friends' purchases because they want to remain distinct.

Adobe Captivate 4: Making Objects Visible By Default... Or Not - I Came, I saw, I Learned...

For instance, you might want to add two buttons on a slide. The buttons are intended for two different audiences. If the student were to click button 1, a previously hidden text caption would appear; if the student were to click button 2, a previously hidden button might appear offering all kinds of potential branching scenarios... the options are quite literally endless.

A review of Adobe Captivate eLearning Suite.

What are the Results of Following an Instructional Design Process? - Kapp Notes

A systematic approach provides good sound instruction and promotes learning and knowledge acquisition. As designers of instruction via mobile, virtual worlds or social networking, we cannot ignore good instructional design. Many benefits can be obtain by following an instructional design model.

For more information on the various models see ISD and ID.

OmniOutliner for eLearning Storyboarding - eQuixotic

If you're lucky enough to do eLearning development on a dual Mac/Windows setup (as I am, running Windows XP via VMware Fusion on a 24 iMac), you can appreciate the immense value of being able to pick and choose the best applications from either platform to most effectively accomplish your tasks.

Oprah, Luke Skywalker And Maradona: New Study Investigates How Our Brains Respond To Them - Science Daily

The processing of visual and auditory information follows completely different cortical pathways in the brain, but we are showing that this information converges into single neurons in the hippocampus, at the very end of these pathways for processing sensory information.

Also see Visual Learners Convert Words To Pictures In The Brain And Vice Versa.