7.30.2012

ADDIE 3.0

ADDIE 3.0


After seeing the title you might be wondering, “I didn't even know we had an ADDIE 2.0???”

When the first version of ADDIE appeared in 1975 it was strictly a linear or waterfall method. The first four phases (analysis, design, development, and implementation) were to be performed in a sequential manner. This is a good method if you are trying to prove something in that it helps to ensure that all the variables are accounted for. However, the majority of learning designers simply want to build a great learning process, and for that a more dynamic method is required that allows them to change and improve the learning process as they advance through their designs. Learning designers who were not locked in to processes improved upon ADDIE by making it an iterative model. Thus by the mid-eighties ADDIE became a dynamic model (U.S. Army, 1984).

As van Merriënboer notes, “The phases may be listed in a linear order, but in fact are highly interrelated and typically not performed in a linear but in an iterative and cyclic fashion.” This major improvement became ADDIE 2.0 in that it allowed designers to work in a more natural fashion.

van Merriënboer (1997) also noted another major improvement—other components may be added to it on an as-needed-basis. This greatly improved the versatility of ADDIE in that while it is a broad scope model that covers the basics of good learning deign, it fails to cover many of the details. Thus rather than being a stand-alone model, it is used with other design models. Thus it became ADDIE 3.0 in that ADDIE is used to guide the essentials of the design, while other models are used in conjunction with it to expand and improve the design methodology:

ADDIE 3.0

Some example include:

  • Analysis - Complex problems can be difficult to identify by standing on the outside, thus you might need to jump into the problem itself. This is known as “Immersion” in Problem X Design. Another method is using narratives by having the customers tell stories of the problems they have faced. It often only takes a few stories to recognize a common theme that prevents them from higher levels of performance. This technique is used in System Thinking Design.
  • Design - The 4C/ID model shows two basic approaches for presenting content and two basic learning strategies that gives us four instructional design methods that vastly improves upon the common method of simply presenting content to the learners.
  • Development - Using backwards planning with Concept or Action Mapping to keep the goals of the learning process aligned with the business objectives.
  • Implementation - Always consider other performance methods, such as performance aids, before deciding upon classroom learning.
  • Evaluation - Flipping the Four Levels of Evaluation into a more effective model.

3 comments:

Raman K. Attri said...

Great compilation. This is very simplified information on what is coming next. Things are changing for sure and not one model can be deemed enough to meet all business needs. Further business needs vary from job to job and from organization to organization. Great work in putting different models in context.

Raman K. Attri
http://managingtraining.wordpress.com

Prof. Donald Aguilar said...

ASTD is pushing the Successive Approximation Model (SAM). It's promotions imply that we are all stupidly following what you would call ADDIE 1.0. If you have looked at SAM, I was wondering if you would give your thoughts on it.

Donald Aguilar
Cameron University

Donald Clark said...

I believe that most of the accusations about us blindly following linear processes are as David Kelly put it, "You simply can not judge a learning program – and by extension the people who designed and developed it – without understanding the context under which it was developed," see Judgement in a Vacuum. I have been working in training and instructional design since the early 1980's and I have never seen it performed strictly in a linear manner. Since the beginning, ADDIE has been about performing evaluations throughout the entire process, thus it means it is non-linear.

While I have not studied SAM closely, it seems to be about the same as ADDIE, except for highlighting the iterations. I'm not sure if it will work any better than ADDIE as it has the same weakness - evaluations. This seems to be the weakest point of instructional design as while some analysis and evaluation is performed, it does not seem to be performed enough.