The Mirror Neuron Revolution: Explaining What Makes Humans Social - Scientific AmericanMirror Neurons collapse the distinction between seeing and doing.
The crowd within - EconomistThis suggests that the brain is constantly creating hypotheses about the world and checking them against reality. Those that pass muster are adopted. Guessing the answers to questions you do not know the correct answer to, but have some idea of what the right answer ought to look like, could tap into such a system. A hive mind buzzing with ideas, as it were, but inside a single skull.
Approximately two thirds of the total cost of misunderstanding reported by organisations was attributed to loss of business due to unplanned downtime (32 percent), poor procurement practice (17 percent) and settlements for industrial tribunals (16 percent). Other costs incurred include regulatory penalties and tax or revenue penalties.
Why sell a million copies of Led Zeppelin's Coda, when you can make a thriving business of selling two to three copies of your neighbor's garage band to Rick, two copies of a Nigerian band's tunes to Susan, and so on? As new research highlighted in Harvard Business Review suggests, the answer may well be that the real money is in the blockbuster, not the long tail, after all.